Loyola University-Chicago

Students Meet the Man Behind the Mask During “30 Days of Iggy” Campaign

Challenge: Generate student interest, engagement, and participation in Loyola University-Chicago’s annual Ignatian Heritage Month celebration.

Strategy: Produce 30 videos in 30 days featuring personal stories about St. Ignatius Loyola, as told by students, faculty, and staff. Promote those videos daily on social media to drive traffic to the event landing page and on-campus events.

Result: The campaign drove 1,977 unique visitors to the event landing page, 3,832 visitors to the Campus Ministry YouTube channel, and increased on-campus attendance in events by 25%, year-over-year.